The future of online shopping on Amazon is going to be heavily dependent on AI. Early in 2025, the company pushed its Rufus AI agent to spill product information and help users find the right items. A few weeks later, another AI tool called Interests made its way to the shopping site.
The new Alexa+ AI assistant is also capable of placing orders semi-autonomously, handling everything from groceries to booking appointments. Now, the company has started to test yet another AI agent that will buy products from other websites if they’re not available on Amazon — without ever leaving the app.
The feature in question is called “Buy for Me” and it is now available for a small batch of users in the US across the Android and iPhone apps. “We want to make it even easier for customers to find any product they want and need,” says the company.
Amazon notes that the whole system has been integrated seamlessly within the core shopping experience. To that end, users will see product listings from other websites, as well, under the new “Shop brand sites directly” banner.
All you need to do is tap on the product and tap on the “Buy for Me” option. Once the purchase intent is clear, Amazon will link up with the target website and take customers directly to the checkout page where they can pay and confirm the order.
“Using agentic AI capabilities, Amazon makes the purchase by securely providing the customer’s encrypted name, address, and payment details to complete the checkout process on the brand’s website,” explains the company.
The third-party brand will offer an order confirmation on the registered email address, while a new “Buy for Me Orders tab” in the Amazon app will let users keep an eye on the logistics status. There is no extra cost associated with Buy for Me, and it doesn’t require a Prime subscription either.
There is a slight cost caveat, though, regarding the Buy For Me feature. “When you direct Amazon to make the purchase on your behalf, Amazon provides an estimated total, and you’ll agree to pay an amount up to $10 more than the estimated total. You will only be charged by the brand, which calculates the final total,” says Amazon on a support page.
Notably, promo codes are not applicable for products purchased from other sites. Moreover, you can only purchase one item at a time using the experimental feature. Amazon also warns that its return and refund policies won’t apply to these orders.
This new agentic AI shopping feature is built atop Amazon Nova and Anthropic’s Claude AI models. Amazon is already testing a tool called Nova Act that will take over web browsing duties and perform tasks on behalf of users, such as ordering food delivery.
It was somewhat unexpected, but amid all the hype around agents and assistants, AI also changed the browser wars forever. And once again, Apple finds
The AI industry has blossomed quickly in recent years, and several companies have been in steep competition with one another. Two brands that have esp
Microsoft is testing out an interesting new aspect within the Settings of the latest Windows 11 preview build that allows users to expand the function
Meta wants a piece of the pie — a big piece — when it comes to generative AI. As part of its long-term strategy to embed itself in every part of our l
AWS sign in Javitz Center NYC. Fionna Agomuoh / Digital TrendsAmazon spent $26.3 billion in capital expenditures during the fourth quarter of 2024, an
We’re now into the third year of the AI boom, and industry leaders are showing no signs of slowing down, pushing out newer and (presumably) more capab
OpenAIOpenAI CEO Sam Altman announced via an X post Wednesday that the company’s o3 model is being effectively sidelined in favor of a “simplified” GP
We are a comprehensive and trusted information platform dedicated to delivering high-quality content across a wide range of topics, including society, technology, business, health, culture, and entertainment.
From breaking news to in-depth reports, we adhere to the principles of accuracy and diverse perspectives, helping readers find clarity and reliability in today’s fast-paced information landscape.
Our goal is to be a dependable source of knowledge for every reader—making information not only accessible but truly trustworthy. Looking ahead, we will continue to enhance our content and services, connecting the world and delivering value.
