Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI Lenses, which essentially add an AI-powered video effect to your Snaps. The new video AI lenses are currently limited to Platinum subscription tier, which costs $14.99 per month.
“These Lenses, powered by our in-house built generative video model, bring some of the most cutting edge AI tools available today to Snapchatters through a familiar Lens format,” Snap says in a press release.
In the early phase, there are only three AI video lenses available to paying users. The Raccoon lens adds a bunch of furry raccoons to your video, while the Fox preset puts a curious a red fox peeking over the shoulder.
Finally, there’s a Spring Flowers option, which adds a bunch of photorealistic flowers in a variety of colors with a zoom-out running effect to your Snaps. The selection is pretty narrow, for now, but the company assures new video AI lenses will be added on a weekly basis.
It is unclear whether Snapchat will let users create their own video AI lenses down the road. The platform already offers a free toolkit called Lens Studio, which allows users to create their own lenses and custom face filters, and share them other people across the world.
Snap offers generative AI capabilities in the Lens Studio, which allows any person to create custom lenses using a text or image prompt. Think of it as telling Gemini or ChatGPT to generate an image through text descriptions. Notably, it also comes with its onboard AI assistant to help users with their projects.
As mentioned above, you will need a Snapchat+ Platinum subscription to access the AI video lenses. This tier offers an add-free experience across the Lens and Story section, and doesn’t push any sponsored Snaps either.
These new generative AI video lenses will be the first to appear when users launch the Lens carousel in the Snapchat app. As usual, they can be applied to media captured by the front as well as rear cameras.
As the AI videos are being prepped, users can switch to other tasks such as messaging or recording new clips. Once a Snap with AI video lenses is ready, it will be saved within the Memories section automatically.
Just like regular content, media with a video AI Lens applied can be freely added to the Stories and Spotlight section, or directly shared with acquaintances.
To avoid any confusion here, Lenses are not the same thing as Filters. The former adds a bevy of augmented reality (AR) effects to Snaps, while the latter is more like an artistic color overlay over your photos and videos.
The Snapchat app offers two kind of lenses. The Face Lenses turn the users’ face into something fun, like a cute puppy or make them wear a flower crown. The World Lenses, on the other hand, add animated effects to the world around you.
“Find me a decent coffee shop where I can sit and get work done?” I uttered into my iPhone’s mic. “I’ll need to use ChatGPT to write that.” That was S
The Mac apps community is a wonderful place to find utilities that can supercharge your computing experience. Alfred, Raycast, AlDente, and Rectangle
There is always going to be a big divide between macOS and Windows. Much of it has to do with the functional disparities that are deeply ingrained at
OpenAI has released its GPT‑3.5 Turbo API to developers as of Monday, bringing back to life the base model that powered the ChatGPT chatbot that took
Barely a few weeks ago, Google introduced a new AI Search mode. The idea is to provide answers as a wall of text, just the way an AI chatbot answers y
The inevitable outcome of artificial intelligence was always its use in robots, and that future might be closer than you think. Google today announced
Apple has been hit with a lawsuit over allegations of false advertising and unfair competition regarding the delayed launch of some of its Apple Intel
Apple’s progress with bringing AI to its hardware hasn’t exactly hit the same notes as the progress it has made with computing and wearable endeavors.
We are a comprehensive and trusted information platform dedicated to delivering high-quality content across a wide range of topics, including society, technology, business, health, culture, and entertainment.
From breaking news to in-depth reports, we adhere to the principles of accuracy and diverse perspectives, helping readers find clarity and reliability in today’s fast-paced information landscape.
Our goal is to be a dependable source of knowledge for every reader—making information not only accessible but truly trustworthy. Looking ahead, we will continue to enhance our content and services, connecting the world and delivering value.
